Cassidy Adroved

Deliverables

Branding, and Website Design

Tools

Adobe Illustrator, Adobe XD, Sublime

Disciplines

Web design

Year

2023

Deliverables

App Design, UX/UI Design

Tools

Adobe Illustrator,  Adobe
PhotoShop, Figma

Disciplines

UX/UI Design

Year

2024

Wish Start Up App

A Social Media App Design

The Wish Start Up App project aimed to develop a successful social media platform with a diverse range of features tailored to empower users in achieving their goals.

The process began with extensive research and analysis, encompassing moodboarding, user research, app analysis, and the creation of user flows and journeys. The target audience primarily comprised holistic individuals seeking positivity and empowerment to fulfill their wishes and aspirations, with a particular focus on women while also being inclusive of men.

Navigating through the project presented the challenge of incorporating multiple features within the app while maintaining a clean and user-friendly interface. To overcome this, I meticulously scrutinized each step of the process, ensuring that every feature added value and contributed to a seamless user experience. By prioritizing essential functionalities such as comments, various post types including images and text, mood boards, user profiles, social interactions, wish creation, and progress tracking, I crafted a comprehensive yet intuitive platform. Through the creation of detailed user journeys and research, I immersed myself in the user’s perspective, identifying pain points and refining interactions to enhance usability. This iterative approach ultimately led to the successful development of the Wish App, delivering a compelling solution that empowered users to manifest their aspirations effectively.

@CassidyAdrovedDesigns