hello
Hi, I’m Cassidy Adroved
UX/UI & Brand Designer
I design clean, confident experiences—balancing UX thinking with polished UI craft. I also build responsive front-ends with accessibility in mind.
View My Work
My Work
Work spanning UX/UI design, brand identity, and front-end development.
Each project explores the intersection of UX/UI design, brand identity, and front-end development. I focus on creating intuitive, visually cohesive experiences by combining user-centered thinking with strong visual systems. From concept to execution, my work is driven by clarity, functionality, and thoughtful detail.
Ux/UI Design
Designing intuitive, usable experiences.
Brand Design
Design Building recognizable and trustworthy identities.
HTML, CSS, & Javascript
Development Turning design into functional products.
UX/UI, brand design, and front-end development each bring something different to the design process, and that’s why I enjoy working across all three. Even though each discipline plays a different role, they all share something I value deeply as a designer: consistency. Consistency in UX makes products easier to navigate. Consistency in branding creates recognition and trust. And consistency in code ensures the design is implemented clearly and reliably. That shared foundation is what I enjoy most — creating work where every piece supports the same cohesive experience.
Ux/UI Design
This website is a perfect example of that. The design, the typography, the color scheme, the interactions - all of it was built by me, from the ground up. It was all intentional, all deliberate. That is my brand: no unnecessary fluff, no extra filler. Just solid, confident design that doesn't need to apologize for itself. The logo is very personal to me. It is a flower, which represents growth, but every part of it represents something to me. The teardrop at the bottom represents me at the beginning of my journey - whole, complete, self-assured. The empty teardrops in the middle represent the years I was lost - constantly moving forward, but never stopping to look up and see where I was going. The squares pushing in to meet it are me trying to find my way back. And then there is the top - very similar to where I started, but bigger.