The Wish Start Up App project aimed to develop a successful social media platform with a diverse range of features tailored to empower users in achieving their goals.
The process began with extensive research and analysis, encompassing mood-boarding, user research, app analysis, and the creation of user flows and journeys. The target audience primarily comprised holistic individuals seeking positivity and empowerment to fulfill their wishes and aspirations, with a particular focus on women while also being inclusive of men.
Navigating through the project presented the challenge of incorporating multiple features within the app while maintaining a clean and user-friendly interface. To overcome this, I meticulously scrutinized each step of the process, ensuring that every feature added value and contributed to a seamless user experience. By prioritizing essential functionalities such as comments, various post types including images and text, mood boards, user profiles, social interactions, wish creation, and progress tracking, I crafted a comprehensive yet intuitive platform. Through the creation of detailed user journeys and research, I immersed myself in the user’s perspective, identifying pain points and refining interactions to enhance usability. This iterative approach ultimately led to the successful development of the Wish App, delivering a compelling solution that empowered users to manifest their aspirations effectively.