Cassidy Adroved UX/UI Designer
Deliverables
Branding, and a Functional Prototype
Tools
Adobe Illustrator, Adobe XD
Disciplines
Branding, UX / UI
Year
2023
Deliverables
Branding, and
Functional Prototype
Tools
Adobe Illustrator, Adobe XD
Disciplines
Branding, UX / UI
Year
2023
Balanced is a wellness app that aims to help users develop consistency in their fitness practice through accessible yoga and meditation content. The objective was to develop a supportive and structured environment for those who struggle with motivation and maintaining fitness practice.
The process started with conducting a user interview to gain insight into real-world frustrations and needs. Some of the insights gathered were the need for comprehensive yoga content and common usability issues such as music interruptions during a workout.
I started by creating user flow diagrams to understand how users would move through exercise, meditation, and tracking features. This led me to create the branding and design system, making sure that the interface was calming, focused, and supportive.
Because there were so many screens and interaction points, consistency was paramount. I performed several rounds of usability testing to see where friction points were and how I could improve the experience to make it more cohesive. This led to a clean and user-friendly wellness platform that helps users develop healthy habits.
