Cassidy Adroved

Deliverables

Branding, and Website Design

Tools

Adobe Illustrator, Adobe XD, Sublime

Disciplines

Web design

Year

2023

Deliverables

Branding Design

Tools

Adobe Illustrator,  Adobe
Photoshop

Disciplines

Brand Identity

Year

2023

Sunshine On the Custer

A Sustainable Coffee Shop

Sunshine On the Custard embarked on a journey to establish a vibrant brand identity that exuded positivity and resonated with a younger demographic. The primary objective was to create a visually appealing brand that captured the essence of sunshine while targeting a younger generation.

Sunshine On the Custer targets individuals aged 18 to 40, particularly those residing near colleges and households with young families. With a core focus on sustainability and the use of reusable products, the client sought to carve a niche in the market with a strong and bright brand identity.

I found immense joy in crafting a brand identity that reflected the client’s vision and values. Leveraging my creative expertise, I developed a bright color scheme and pattern that formed the cornerstone of the brand’s visual identity. By adopting a minimalist approach, I ensured that the branding assets remained impactful and versatile across various platforms. This strategic decision not only reinforced the brand’s vibrant personality but also facilitated easy integration into marketing materials and product packaging. Ultimately, the collaborative effort resulted in the creation of a cohesive and compelling brand identity that not only met but exceeded the client’s expectations, setting Sunshine On the Custard on a path to success in their target market.

@CassidyAdrovedDesigns