Cassidy Adroved UX/UI Designer
Deliverables
Branding, and Website Design
Tools
Adobe Illustrator, Adobe XD, Sublime
Disciplines
Web design
Year
2023
Deliverables
Branding Design
Tools
Adobe Illustrator, Adobe Photoshop
Disciplines
Brand Identity
Year
2023
Sunshine On the Custer
Vibrant youth-focused branding and visual system
Sunshine On the Custard is a branding exercise that aims to develop a lively and youth-oriented identity that is based on positivity and sustainability. The aim was to develop a strong visual identity that conveys the warmth and energy of sunshine, while also appealing to a younger audience.
The target audience for the brand includes individuals aged 18-40 years, especially college-going audiences and young parents. With sustainability being one of the key tenets of the brand, the brand promotes reusable products and sustainable messages, which requires a strong identity that is both bright and purposeful.
I have created a strong color palette and pattern system that can be used as the base for the visual identity. A minimalist layout strategy has been used to ensure that the branding is flexible and adaptable for packaging, merchandise, and marketing.
