Cassidy Adroved UX/UI Designer
Deliverables
Single page dashboard
Tools
Sublime, Adobe Illustrator, Adobe Photoshop, Adobe XD
Disciplines
Web design
Year
2022
Deliverables
Single page dashboard
Tools
Sublime, Adobe Illustrator, Adobe Photoshop, Adobe XD
Disciplines
Web design
Year
2022
Simply Green
Eco-focused concept developed under constraints
Simply Green is a conceptual eco-friendly kitchen brand that emphasizes sustainable products made from wheat materials. The objective was to develop a clean and friendly brand identity that conveys eco-friendliness in a manner that is both accessible and functional.
The project started with an interesting challenge: using materials sourced from a dollar store to develop a complete brand concept. This constraint not only promoted creativity but also ensured that the project stayed focused on product development. Based on this, I developed the brand identity for the project, including a natural color scheme, typography, and visual identity that reflects sustainability and simplicity.
Following the establishment of the brand, I developed a fully responsive website to complement the product range. The design was focused on ease of use and understanding for the user, allowing them to easily comprehend the products, their sustainable qualities, and how they can be applied in everyday life. It was important to maintain consistency between the physical and digital brand throughout the development process.
The final outcome is a consistent brand and responsive website experience that combines sustainability, functionality, and effective communication while showcasing adaptability within creative constraints.
