Cassidy Adroved UX/UI Designer
Deliverables
Branding, and Website Design
Tools
Adobe Illustrator, Adobe XD, Sublime
Disciplines
Web design
Year
2023
Deliverables
Web Site Design, Business
Card Design
Tools
Adobe Photoshop, Adobe XD, Square Space
Disciplines
Web design, Lay Out Design
Year
2023
SHR Construction, based in North Kingston, approached me to establish a professional online presence that would attract new clients and strengthen credibility within the construction industry. The goal was to design and develop a website that showcased their portfolio while reflecting their commitment to quality, reliability, and craftsmanship.
From the beginning, the client emphasized the need for a flexible system that allowed for easy image updates, as new projects are completed regularly. This requirement shaped the structure of the site, ensuring it was intuitive not only for users but also for the client to maintain independently.
One of the key challenges was the absence of a defined brand identity. Rather than seeing this as a limitation, I used it as an opportunity to build a cohesive visual direction. Through strategic choices in typography, color palette, and layout structure, I developed a clean, professional brand presence that elevated the company’s image and reinforced trust.
Using Squarespace, I integrated the newly established branding into a responsive, user-friendly website that highlights completed work, simplifies navigation, and positions SHR Construction as a credible and dependable contractor in their market.
