Cassidy Unwrapped

Work spanning UX/UI design, brand identity, and front-end development.

Each project explores the intersection of UX/UI design, brand identity, and front-end development. I focus on creating intuitive, visually cohesive experiences by combining user-centered thinking with strong visual systems. From concept to execution, my work is driven by clarity, functionality, and thoughtful detail.

Cassidy and her cat Dante
Chicago sunset
Cassidy's cat Dante & Nico

I grew up in Portsmouth, Rhode Island, and at fifteen I made an impulsive decision to attend a career and technical school. Looking back, that decision changed everything. That’s where I was first introduced to graphic design. I learned the fundamentals, worked with embroidery and vinyl production, and even designed my first logo for a client at seventeen. Outside of school, I was always creating something — experimenting with vinyl projects, soap making, and other hands-on creative ideas.

I carried that passion into college, where I continued developing my design skills. Before I had even fully explored web design, I knew I was drawn to it. I eventually built my first Shopify store outside of class, and that experience confirmed it — I loved creating websites. From there, my curiosity kept growing. I started multiple small businesses and explored creativity in every direction: stickers, soaps, candles, jewelry, print-on-demand shops, branding, marketing — if it involved making something, I wanted to try it. Today I work in freelance design focusing on web design, branding, and graphic design.

Cassidy's cat Nico
Rhode Island nature

One of the things I love most about design is that it is always evolving. There is always something new to learn and new ways to grow. Alongside freelancing, I also stepped into the world of banking — another field where learning never really stops. Both industries constantly challenge me to think, adapt, and improve. I believe growth comes from curiosity, experimentation, and being willing to try new things. None of us are perfect, and we’re not meant to be — but we can always keep learning and moving forward.
Oh! And I have two cats!