Deliverables

Logo, Four Package Designs, Brand Style Guide

Tools

Abode XD, Adobe Illustrator. Adobe Indesign, Adobe Photoshop

Disciplines

Logo Design, Package Design, Brand Identity, Web design

Year

2021

Deliverables

Double-sided Program,
Merchandise

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Disciplines

Editorial & Publication

Year

2021

Design Program

Dynamic information hierarchy and typography

This particular project consisted of designing a conference program for a conceptual design conference, with the aim of creating a dynamic layout that effectively organized information while being highly visually engaging.

From the beginning, I have been working with a geometric visual approach and a strong title design to grab attention and create a strong identity for the conference. I started by sketching out some layout ideas for each section, and then refined the layout and created the final design elements. This allowed the content to seamlessly integrate into the design.

One of the first challenges was coming up with a title that read as visually interesting rather than purely typographically. Through experimentation, I was able to create a custom lock-up that incorporated clean structure with graphic details and strategic color use. This allowed the title to be visually interesting while maintaining readability.

The end result is a well-structured program design that balances clarity, hierarchy, and visual energy.