Paradigm Solutions

Paradigm, an IT and cyber security firm catering to small businesses, required a new brand identity and website design that would better convey trust, professionalism, and technological savvy.

After the initial consultation with the client, my team performed research and designed several logo concepts that would meet their vision of a clean, black-and-white logo with a strong, subtle technological edge. The client was interested in different aspects of various logo concepts – motion from one logo, the use of keys in another, and the incorporation of the hidden letters “P” and “S” in my logo. To combine the best aspects of my logo, I developed a new logo concept incorporating the key element while maintaining the hidden letters, creating a final logo design that struck a balance between symbolism, simplicity, and meaning. The client chose my logo design as the new identity for Paradigm.