Infinite is a high-end e-commerce shop that sells products to help the environment. They offer products that are plastic-free, eco-friendly, and zero waste.

Understanding the products and the target audience was necessary to get a feel and thorough understanding of the brand. After my research, I started sketching and designing a simplistic logo, while steering away from the stereotypical infinity sign. After establishing the overall brand assets for the site,  I hopped into Shopify and applied all of the elements, utilizing apps to achieve the look of the brand.