Deliverables
Logo, Four Package Designs,
Brand Style Guide
Tools
Abode XD, Illustrator,
Indesign, Photoshop
Disciplines
Logo Design, Package Design, Brand Identity, Web design
Year
2021
Deliverables
Logo, Four Package Designs, Brand Style Guide
Tools
Abode XD, Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Disciplines
Logo Design, Package Design, Brand Identity, Web design
Year
2021
Davena Farms
A Plant-based Brand
D’avena is a high-end, fictitious company that produces plant-based, dairy-free products, focusing on milk, butter, creamer, and yogurt.
After going through each one of its competitors, and creating an audit, I started logo development, going through many design iterations before landing on a successful design. Cohesion was key. I began with the milk package, then adjusted the design to create visual coding that would work for each package design.
Along the way, visual coding became an issue when switching structures. The color variation and contrast were not enough. I had to add something to further identify these products. I found a solution and created a pattern with the identifier and the original nut.
