Paradigm is an IT and cyber-security company that caters to small businesses. They were seeking new branding for their company name and an improved website.

After meeting with the client, my team and I researched and created new logos. The client envisioned a black and white logo that evoked trust and had a technological feel, without being overly flashy. As a team, we developed a total of 5 logos for the client to choose from. After presenting the options, the client was drawn to the motion in one logo, the key in another, and the hidden P and S in my logo. To create a solution, I incorporated keys in my logo and combined two keys at an angle while keeping the hidden P and S. After presenting the options again, the client decided to go with my logo.