Cassidy Adroved UX/UI Designer
Deliverables
Tools
Abode XD, Illustrator,
Indesign, Photoshop
Disciplines
Logo Design, Package Design, Brand Identity, Web design
Year
2021
Deliverables
Logo, Four Package Designs, Brand Style Guide
Tools
Abode XD, Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Disciplines
Logo Design, Package Design, Brand Identity, Web design
Year
2021
Davena Farms
Plant-based product system and visual coding
D’avena is a conceptual premium plant-based brand that provides dairy-free alternatives such as milk, butter, creamer, and yogurt. The aim was to develop a premium yet accessible identity that could effectively compete in a plant-based market that was already saturated.
I started by performing a competitive analysis to assess positioning, packaging trends, and visual distinction in the market. From there, I progressed into logo design, refining a series of concepts that eventually fit the brand’s premium, natural personality.
The cohesion of the packaging system was also an important area to address. I began with the milk packaging as the core product, creating a systematic layout and visual system that could be extended to the entire product line. As the system grew, I faced issues with visual coding, where simply using color variation and contrast was not enough to distinguish products effectively across different formats.
To address this issue, I created a secondary identifying system based on pattern and ingredient-driven visual elements. By incorporating subtle pattern variations based on the core ingredient of each product, I was able to enhance recognition while keeping the brand identity consistent.
The final solution is a cohesive packaging system that combines high-end design with effective product differentiation.
