Cassidy Adroved

Deliverables

Branding, and a Functional Prototype

Tools

Adobe Illustrator, Adobe XD

Disciplines

Branding, UX / UI

Year

2023

Deliverables

Branding, and
Functional Prototype

Tools

Adobe Illustrator, Adobe XD

Disciplines

Branding, UX / UI

Year

2023

Balanced

A Fitness and Meditation App

Balanced is a wellness app that helps individuals achieve their fitness goals by providing resources for yoga and meditation practices. It is tailored to a specific target audience consisting of users who need support in consistently working out and staying motivated.

For this project, I interviewed with a fellow student who expressed her need for a fitness-related app to help her stay on track with her workouts. She also mentioned her passion for yoga and some pain points, such as the need to pause music during a workout. I used her feedback to design an app that would address these issues. Starting with wire flows, I mapped out how the user would interact with the app and then moved on to branding and designing the necessary screens.

Although the project progressed smoothly, I found ways to improve throughout the design process, especially since there are numerous screens where something could go wrong. To address this issue, I conducted multiple rounds of usability testing and implemented several rounds of edits to ensure consistency across each screen. This approach helped me identify and address potential problems in the app’s functionality, resulting in a seamless user experience.

@CassidyAdrovedDesigns