Cassidy Adroved

Deliverables

Brochure

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Disciplines

Logo Design, Package Design, Brand Identity, Web design

Year

2021

Deliverables

Brochure

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Disciplines

Logo Design, Package Design, Brand Identity, Web design

Year

2021

Target Brochure​

A Brochure Design

Target ® is a massive brand, with rigid guidelines that must be followed. My goal was to create a brochure that abided by these guidelines. I decided on designing a Black Friday bi-fold mailer.

Although Target is a well-known brand, researching Target’s ® brand standards and existing collateral was still extremely important. From there I had to figure how I would display the information in a unique way. After sketching, I plugged all images into the InDesign document and formatted it to the specifications of Target’s® Aesthetic.

Although I didn’t run into any immense problems during this project, I worried that the design was too simple. I recognized that minimalism is Target’s® brand and I needed to embrace it.

@CassidyAdrovedDesigns