Cassidy Adroved

Deliverables

Branding, and Website Design

Tools

Adobe Illustrator, Adobe XD, Sublime

Disciplines

Web design

Year

2023

Deliverables

Web Site Design, Business
Card Design

Tools

Adobe Photoshop,  Adobe
XD, Square Space

Disciplines

Web design, Lay Out Design

Year

2023

SHR Construction

A Construction Company

SHR Construction, situated in North Kingston, approached me with the aim of create an online presence to attract new clientele and establish credibility within the industry. The project’s objective was to design and develop a website that not only showcased their portfolio but also reflected their commitment to quality and professionalism.

At the onset, the client emphasized the importance of easy image uploading functionality and encouraged creative freedom in the design process. This initial phase laid the foundation for a collaborative effort aimed at delivering a visually compelling and user-friendly platform.

I encountered the challenge of developing a cohesive brand identity for SHR Construction, which lacked a well-defined visual identity. Instead of viewing this as an obstacle, I embraced it as an opportunity to exercise creativity and innovation. Through careful consideration of typography, color schemes, and supporting graphics, I devised a branding strategy that not only aligned with the client’s values but also elevated their online presence. Utilizing SquareSpace’s versatile platform, I seamlessly integrated the newly crafted branding elements, ensuring consistency across the website. This adaptive approach not only addressed the initial branding gap but also set the stage for a successful collaboration, culminating in a website that not only met but exceeded the client’s expectations, effectively positioning SHR Construction as a trusted leader in the construction industry.

@CassidyAdrovedDesigns