Cassidy Adroved

Deliverables

Branding, Table Tent, Invitation, and Coasters

Tools

Sublime, Adobe Illustrator, Adobe Photoshop, Adobe XD

Disciplines

Branding

Year

2022

Deliverables

Branding, Table Tent,
Invitation, and Coasters

Tools

Adobe Illustrator, Adobe
Photoshop, Adobe Indesign

Disciplines

Branding

Year

2022

Roots Farm & Food CO

A Modern Rustic Brand Design

Roots is a food truck that emphasizes fresh, all-natural food and caters to those who appreciate the taste of farm-fresh ingredients. They can often be found at farmers’ markets.

The project involved developing a complete brand identity for a mock restaurant in collaboration with a culinary team. Our first step was to create a strong branding that would set the foundation for the rest of the deliverables. The culinary team provided input on the color scheme, which they envisioned as fall-like  farm stand look but remaining modern. I began my process of mood boarding and sketching. In total, we presented four logos to the culinary team. They chose my logo, I then expanded on it by creating a complementary pattern to further enhance the brand identity. From there, I created various deliverables to match the brand identity.

Although creating the branding for this project came easily, I did encounter some difficulties when it came to branding the invitation and table tents. For the invitation, I used the pattern to create a flow of leaves that gave it a unique look. However, branding the table tents required me to keep the branding consistent while also making sure that each tent looked different enough to be distinguishable. Despite these challenges,
I was able to successfully deliver a cohesive and visually appealing brand identity for Roots.

@CassidyAdrovedDesigns