Cassidy Adroved

Deliverables

Logo, Four Package Designs, 

Brand Style Guide

Tools

Abode XD, Adobe Illustrator. 

Adobe  Indesign, Adobe Photoshop

Disciplines

Logo Design, Package Design, Brand

Identity, Web design

Year

2021

Deliverables

Double-sided Program,
Merchandise

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Disciplines

Editorial & Publication

Year

2021

Design Program​

This design is a program for a fictitious design conference. My goal was to create a layout that displays the information in a dynamic way. 

From the start, I wanted to do a geometric design with an intriguing title to draw attention to the conference. I started by sketching out a layout for each section and creating the final graphics. I moved on to the content, adjusted spacing to incorporate it into the layout, and create a clean look.

My biggest issue was creating a unique title. I wanted it to be more interesting than just plain text. After experimenting with it a lot,  I landed on a lock-up. In the end, I created a simple lock-up, with a pop of color and graphic elements.

@CassidyAdrovedDesigns