Cassidy Adroved

Deliverables

Front and back program, Merchandise

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Disciplines

Editorial & Publication

Year

2021

Deliverables

Front and back program,
Merchandise

Tools

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Disciplines

Editorial & Publication

Year

2021

Design Program​

A Design Conference Post Card

This design is a program for a fictitious design conference. My goal was to create a layout that displays the information uniquely. I wanted to create a geometric with an intriguing title to draw attention to the conference. 

From the start, I want to a geometric design. I started by sketching out a layout for each section and the design elements. Then created the final graphic, and put it into the program, making adjustments as needed. Then moved on to font, laying out font in a unique, readable way was important. Once spacing everything out, the organization was set. Then further played with other elements to create a unique design. I make the 2022 overlap as well as the dates on the back.

My biggest issue was creating a unique title. I wanted it to look more interesting than just plain text. I played with a font lock-up. After experimenting with it a lot, I settling on one. Although it worked well for the program, it didn’t feel interesting enough for the title of a design conference. I went back and created a simple lock-up, with a pop of color and graphic elements.

@CassidyAdrovedDesigns