Cassidy Adroved

Deliverables

Branding, and Website Design

Tools

Adobe Illustrator, Adobe Photoshop, Adobe XD

Disciplines

Branding, Web design

Year

2023

Deliverables

Branding, and Website Design

Tools

Adobe Illustrator, Adobe
Photoshop, Adobe XD

Disciplines

Web design

Year

2023

Paradigm Solutions

An IT & Security Company

Paradigm is an IT and cyber-security company that caters to small businesses. They were seeking new branding for their company name and an improved website.

After meeting with the client, my team and I researched and created new logos. The client envisioned a black and white logo that evoked trust and had a technological feel, without being overly flashy. As a team, we developed a total of 5 logos for the client to choose from. After presenting the options, the client was drawn to the motion in one logo, the key in another, and the hidden P and S in my logo. To create a solution, I incorporated keys in my logo and combined two keys at an angle while keeping the hidden P and S. After presenting the options again, the client decided to go with my logo.

As part of the project, I took the lead in designing the website. I started by sketching and creating a mock-up that aligned with the brand identity. From there, I refined the design, ensuring it was user-friendly, easy to navigate, and matched the overall brand.

@CassidyAdrovedDesigns