Cassidy Adroved

Deliverables

Logo, Website

Tools

Abode XD, Adobe Illustrator, Adobe  Indesign, Adobe Photoshop

Disciplines

Adobe XD, Adobe Illustrator, Adobe Photoshop, Shopify

Year

2022

Deliverables

Logo, Website 

Tools

Adobe XD, Adobe Illustrator, Adobe Photoshop, Shopify

Disciplines

Logo Design, Brand Identity, Web Design

Year

2022

Infinite

An Eco-friendly Shop

Infinite is a high-end e-commerce shop that sells products to help the environment. They offer products that are plastic-free, eco-friendly, and zero waste.

Understanding the products and the target audience was necessary to get a feel and thorough understanding of the brand. After my research, I started sketching and designing a simplistic logo, while steering away from the stereotypical infinity sign. After establishing the overall brand assets for the site,  I hopped into Shopify and applied all of the elements, utilizing apps to achieve the look of the brand.

I encountered a few obstacles. After creating the first draft, the logo didn’t match the brand and website.  I went back to some digital sketches, this time starting out with the infinity sign. I use this symbol to create something that is unique and almost flower-like.  This elevated the brand and matched the eco-friendly look they were looking for.

@CassidyAdrovedDesigns