Cassidy Adroved

Deliverables

Logo, Four Package Designs, 

Brand Style Guide

Tools

Abode XD, Adobe Illustrator. 

Adobe  Indesign, Adobe Photoshop

Disciplines

Logo Design, Package Design, Brand

Identity, Web design

Year

2021

Deliverables

Logo, Four Package Designs, 
Brand Style Guide

Tools

Abode XD, Illustrator, 
Indesign, Photoshop

Disciplines

Logo Design, Package Design, Brand Identity, Web design

Year

2021

D'avena Farms

A Plant-based Brand

D’avena is a high-end, fictitious company that produces plant-based, dairy-free products, focusing on milk, butter, creamer, and yogurt.

After going through each one of its competitors, and creating an audit, I started logo development, going through many design iterations before landing on a successful design. Cohesion was key. I began with the milk package, then adjusted the design to create visual coding that would work for each package design.  

Along the way, visual coding became an issue when switching structures. The color variation and contrast were not enough. I had to add something to further identify these products. I found a solution and created a pattern with the identifier and the original nut.

@CassidyAdrovedDesigns