Cassidy Adroved

Deliverables

Brand Identity Package, Mobile site, Credit Card

Tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD

Disciplines

Logo Design, Package Design, Brand Identity, Web design

Year

2021

Deliverables

Brand Identity Package,
Mobile site, Credit Card

Tools

Abode XD, Adobe Illustrator, Adobe Indesign, Adobe Photoshop

Disciplines

Logo Design, Package Design,
Brand Identity, Web design

Year

2021

Blue Water

A Financial Group Brand Design

Blue Water is a hypothetical financial group that helps everyone with their finical needs from credit cards, to saving accounts and investing. 

Although I didn’t have a logo or the name developed right away, I started with a plan for the overall aesthetic. I knew I wanted to treat the logo mark as a full bleed.  I started out with the name Lotus and created a logo similar to Blue Waters. After struggling with the name and the brand. I realized the name sounded too much like a spa or yoga-like versus a professional bank. I then developed Blue Water.

Design Solution

The creation of the Blue Water brand went relatively smoothly, although staying consistent became a bit of a struggle. In order to maintain cohesion, I developed brand standards and a logo system to abide by.

@CassidyAdrovedDesigns