Cassidy Adroved

Deliverables

Brand Language, and Brand Guide Lines

Tools

Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Disciplines

Branding

Year

2022

Deliverables

Brand Language, and Brand
Guide Lines

Tools

Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Disciplines

Branding

Year

2023

AIGA DEC

A New Brand Language

AIGA is a professional organization that provides support and resources to designers. Its subsidiary, AIGA DEC, focuses on helping educators. The project we worked on aimed to create a more consistent brand across all media and revise their brand language and messaging to convey trustworthiness, friendliness, inclusivity, accessibility, and collaboration.

As a member of the team, I collaborated on creating a brand language that aligned with the client’s desired perception. After meeting with the client, we researched the brand and utilized shapes and patterns that matched the new messaging. In the first round, the client chose my teammate’s overall design but requested my strategic approach to branding, which involved changing the colors through each element of their brand. After making edits, we combined concepts to create our final design. Our end product was the result of a collaborative effort, which included a brand style guide, graphics, and strategic re-branding.

Designing for a critical target audience such as design educators presented challenges, but it also allowed me to gain confidence in my designs and learn to handle strong critiques constructively. This experience has helped me refine my design skills and use feedback to improve my work.

@CassidyAdrovedDesigns